Over the years, social media has emerged as the most effective digital marketing tool. Not only do these platforms allow businesses to speak to a massive global audience, they’re also equally effective at capturing local customers. Moreover, social media marketing is considered the most cost-effective channel for showcasing a business’s expertise.

If you’re wondering how to leverage the massive reach of these platforms to promote your furniture repair and refinishing services, you’re in the right place. In this blog, we’ll outline some tested strategies to increase visibility, engagement, and sales without breaking the bank. Let’s dive in. 

Understanding the Platform and Its Users 

Each social media platform comes with its own pros and cons, rules, and types of users. Of course, there may be some overlaps, but understanding what makes each platform unique is key to effectively promoting a business and making smarter decisions.

For example, furniture repairs and refinishings are best depicted visually, meaning they aren’t going to be as popular on a platform like X, which is predominantly text-based. Instead, you’ll see a bigger return by investing in platforms like Instagram or YouTube.

Similarly, the average age of each platform differs. Facebook as a whole has a slightly older user base and is more likely to get your business noticed by homeowners.

TikTok, on the other hand, has a largely Gen Z user base that is more likely to be swayed by modern aesthetics and furnishings.

Show Don’t Sell 

Social media thrives on genuine interactions. While your intention behind using these platforms is to sell a product, the average social media user isn’t going to buy into salesy language and vague promises. Instead, they’re looking for engaging informative content that tells a story.

A furniture business that posts quality before-and-after images, offers tips on how to maintain furniture in different climates, or introduces users to new and innovative products is more likely to see success than one that relentlessly promotes its services.

This isn’t to say that you shouldn’t boast about your service at all. Rather, you should keep your posts balanced with a healthy mix of storytelling and updates sharing your expertise.

If you’re looking for ways to promote the benefits of your business without compromising good design, check out some of these handyman flyer templates.

Encourage and Share Reviews

A recent study suggests that over 90% of all customers read reviews before buying a product or service while 75% of customers trust these reviews. It makes sense. We’re always going to trust a fellow customer more than a business. 

So, while offering detailed descriptions of your services’ benefits, make it a point to highlight positive reviews and testimonials across your social media profiles. You could do this by pinning relevant comments you like, sharing them in your stories, or creating new posts dedicated to highlighting the best reviews. 

Target Your Content

In 2024, over half of the world is active on at least one social media platform. This is good and bad for promoting a furniture repair business. The good news is it can have a meteoric impact on your business’s visibility. On the flip side, it also means there’s more noise to cut through.

To effectively promote a local furniture repair shop, you need to find customers in a specific area who are looking for a very specific service. This requires a more targeted approach. 

One particularly effective strategy is promoting your services through a relevant Facebook group—such as a furniture before-and-after group, or a group dedicated to discussing antiques. Posting on these groups allows you to stay on topic, reach out to relevant audiences, and showcase your expertise. 

It also helps you build a community, and potentially, a loyal customer base. Similarly, features like Instagram shopping allow potential clients who are already interested in your services to reach out to you.

Taking this principle a step further, you could spend a few extra dollars on paid targeted ads. This allows you to promote your business in a specific region, to a particular demographic, or to groups with certain hobbies. For these reasons, it’s also more cost effective than traditional advertising methods.

Elevate Your Content Offering

Ultimately, the most important advice to keep in mind is to enhance the content of your posts. Include high-quality images of your work, showcase dramatic before-and-after transformations in your reels, and don’t be afraid to share your personality. Introduce your followers to your team with behind-the-scenes posts.

In case you’re struggling to get started, you could also consider working with influencers so you can piggyback off their niche audiences. Additionally, work with home improvement and DIY influencers who align with your aesthetic, values, and vision to promote your product to the right audience. 

Meanwhile, use a tool like PosterMyWall to create polished and shareable social media material efficiently without hiring design professionals. Its massive library offers over a million customizable templates that can help achieve various goals—from crafting Instagram and Facebook posts to designing TikTok videos and YouTube thumbnails.